As we all know safety should always come first in our life. However in our busy hectic lifestyle we simply forget it. When the unexpected happens and results in some undesired damages or injuries, we would look back and regret on our carelessness. This article explains about the importance of automotive repairs or replacements. For some people, driving is hobby, for some it is their necessity. Moreover, whatever may be the motto behind it, following a safe driving nature is highly essential. An automobile should be maintained in a good working condition in order to assure a safe drive on road. Many people neglect small cracks or chips on the window shields and glasses.Scratches or other flaws in window shields occur due to many reasons. Even though these side glasses are made up of toughened or laminated glass sheets, they are prone to cracks. Sometimes, it may be due to a flying stone or because of a minor collision. Even harsh cold weather conditions can shatter the window screens of your vehicle. Before realizing the importance of automotive glass replacement services, you should know the role of windshields in a vehicle.Apart from just blocking the wind flow and dust particles out of the face of a driver, it has a greater role in the structural strength of the vehicle. With the advent of latest technological advancements, auto glasses have been playing a crucial role in imparting high end safety measures to the occupants. Hence, it caters to the aesthetical and utilitarian demands of an automobile. When these auto screens are coated with window films, it would even block the entry of harmful Ultra Violet (UV) radiations, reduce glaring and thereby safeguarding the people. Along with that, window film and tinting would enhance the privacy features.When you notice a scratch on the side or front glass of your vehicle, you can take it to a licensed auto mechanic. They will inspect the shield and decide whether to repair it or replace it. Automotive glass replacement services should be carried out only by a professional expert. Integrity and reliability of the manufacturers should be retained during the glass replacement procedure.Car, truck, SUV or any other vehicle can obtain this service as it has been taken over the automotive industry by storm. It is your vehicle and it would be your significant responsibility to select the right glass replacement service providers. Check the yellow pages directory or search over the internet pages. You can call each company for requesting quotes or visit their websites for placing quotes. During this search process, you would get a clear cut idea about their customer services strategies also. Always choose a company that can offer warranty for their automotive glass replacement or window tinting film services.
Knowledgeable on various auto parts.This is perhaps the most basic characteristic that any auto mechanic should have. Lots of different auto parts are out in the market today. And because we, as car owners, do not necessarily possess the sufficient knowledge when it comes to vehicle parts, we will inevitably depend on the expertise of our mechanic. A simple trick to determine if your chosen car specialist really knows his business is to ask him to differentiate a few parts and gauge whether he is confidently answering your question or is just making his way around.Diverse background on automotive repair experiences.Years ago when the makes of our vehicles were much simpler, any mechanic would have been okay. But with today’s high-tech and complex vehicles including family sedans, sports and luxury cars, SUVs, and pick-up trucks, we need someone who has a diverse background in automotive repair services. Mistakes have no room when it comes to automotive repair as these will only make things even more costly. Choose a mechanic who has certifications of training programs and classes that he has attended. The mechanic’s time spent in studying as well as in the actual practice of automotive repair is very advantageous for us car owners.ASE certified to be an automotive repair professional.Speaking of certifications, perhaps the most famous and widely recognized one, when it comes to professionals in the automotive industry is the ASE certification. Annually, an estimated 100,000 automotive technicians take ASE certification exams each May and November at over 750 locations.With an ASE certification, we are assured that our mechanic has good background in all automotive services because an ASE certification requires a minimum of two years work experience in addition to passing a series of examinations that include Engine Repair, Engine Performance, Electrical/Electronic Systems, Brakes, Heating and Air Conditioning, Suspension and Steering, Manual Drive Train and Axles, and Automatic Transmissions for auto technicians alone. There are separate tests for those who want to be collision repair technicians, engine machinists, parts specialists, and others.Furthermore, all ASE certifications have expiration dates which requires technicians to re-test every five years to keep up with technology and to remain certified.Works in a reputable auto center.Unfortunately, ASE certifications apply only to individuals and not to auto centers. However, an auto center with at least one ASE certified mechanic is allowed to display the ASE sign. Furthermore, an auto center that has 75% ASE certified mechanics among its employees are given the Blue Seal of Excellence from the ASE.Aside from the ASE recognition, other signs that we should look for an auto center include neat and well-organized facility complete with modern equipment, courteous staff, and good policies (regarding labor rates, diagnostic fees, guarantees, etc.)Highly recommended by family and friends.Nothing can attest to the quality service that any auto center and mechanic can give than testimonials of our family members, relatives, and friends. Ask for referrals and recommendations. Local community organizations and business listings are also good sources of information.
10: Buy outside of your dealership’s geographic area:Every car dealer wants their customers, their competitors customers, and will go to great lengths to buy zones or marketing areas well outside of any reasonable area. Often, it’s a naive marketer that buys a 100 mile radius on new car leads. What’s the REAL CHANCE you will sell a NEW Chevy when a customer will have to drive past 53 other Chevrolet dealers on the way down? Used cars is another story. We have some great success stories of selling cars outside of the state, region, even country.9: Buy keywords for models you do not sell:Of course people are cross shopping vehicles. Yes you may put a Cayenne buyer into an FX45 but first and foremost, get the proper keywords before you even think about buying any other automotive keywords. Then, if and when you do buy competing models, closely watch the clicks, conversion rates to see if these are even turning into automotive leads or are just a wasted effort.8: Buy generic phrases:If you are buying phrases like “cars” and “used” then you have purchased a one way ticket to spend budget quickly. You will attract all sorts of crazy requests especially if you buy a “broad match” which may include such wonderful phrases as “cars for demolition derbies” and “used jeans just like Madonna”. Automotive marketers beware but a click is a click to Google and they will charge you if you are not smart enough to prevent it.7: Don’t match your ad to your destination page:You ad says “Toyota Camry’s for $199/mo” and your landing page is a homepage that is still 3 clicks away from finding the Camry inventory. As a special bonus to your customer, they can’t find this $199 special because someone forgot to load it into your special offer section of your dealership’s website. Talk about a time waster. Another one-way ticket to find another dealer on Google is coming to a customer near you. Could you envision a situation where a customer walked into your showroom, asked about a Camry, and you walked him around your entire dealership, showed them the service department, F&I, and led them to a few doors which may or may not lead to a price on that car?6: Make crappy boring generic adsThis is an automotive marketing staple. Boring, generic ads with no compelling reason to click on them. Sure it’s great you are on top of Google but that will not last long if you have a low click through rate, and customer’s are going to click on the ad that excites them. We run many automotive ads simultaneously and constantly make them compete to beat the next ad. This is why we can see a 15% or more click through rate on some ads and other dealers say that pay per click just does not work.5: Spend too much on “gotta have it” keywordsI was at a dealership the other day, who shall remain nameless, who said “I have to win the word Honda”. I don’t care how much it costs, but anything Honda, I need to be #1 in paid search.”. This dealership would have put together a pay per click campaign that resulted in clicks on Honda motorcycles, Honda outboards, Honda used, Honda jet planes (yes take a look at them) and anything else. Plus he may end up paying $10 per click on competitive words. Insane.4: Ignore Analytic reports and focus on traffic:90% bounce rates on pay per click ads mean that 90% of your customers are leaving almost immediately. If you are not looking at analytic reports then you are spending money on the wrong keywords, ads, sites, etc. We just left a dealer who was buying the word “free” in their PPC campaign. Sure, tons of clicks. Duh. Bounce rate near 100%. Duh. I can’t even imagine how much they paid per click. Factor in the exit rates (what pages people are leaving from) and the new visitor ratio, and you can get a good idea of the best sources of traffic. Buy more good, buy less bad.3: Let Google run your campaignSure it is easy and may be good to get you started, but Google suggestions will often just give you irrelevant phrases, or provide you with odd budgets. Buy what you need, leave the rest. Remember, Google wants to spend your automotive budget.2: Spend too much per clickSometimes, coming in 2nd is a good thing! When the price between being a first place listing and second place listing is $2.00 per click, it pays to let go of first sometimes. Often, we can buy several times as many clicks for our clients just by avoiding the “bid to win 1st” mentality. Sometimes, the “long tail” philosophy can lead to a boatload of clicks at a low price.1: Buy your own nameHere is our favorite one of all, bidding on your own name. There is a very popular and well known automotive marketing company who can get dealers a ton of clicks and “phone calls” as well. It’s easy when you buy the dealers name. If you are already #1 with your own name (most dealers are) and there is no competition, the DO NOT buy your own name. They will find you for free. That is buying the cow, AND paying for the milk. It’s insane that a major, well funded business has built a business model around redirecting a dealers own traffic back to the dealer, and getting full credit for it. There are cases where you do want and need to buy your own name but in most cases, it is not necessary.